The Role of PR in Managing Local Government Transparency: A Study of Damaturu LGA, Yobe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Transparency in local government administration is critical for fostering public trust and ensuring accountability. In Damaturu Local Government Area (LGA), Yobe State, issues such as corruption, poor communication, and lack of public involvement have affected governance transparency. Public relations (PR) can bridge the gap between local governments and citizens by promoting open communication, facilitating public engagement, and addressing concerns about governance practices. According to Usman and Ibrahim (2023), PR strategies such as stakeholder engagement and transparent reporting can enhance local government transparency. This study investigates the role of PR in managing transparency in Damaturu LGA.
1.2 Statement of the Problem
Despite efforts to improve transparency, local government administration in Damaturu LGA continues to face challenges such as limited public trust and inadequate communication. The role of PR in addressing these issues and enhancing transparency remains underexplored.
1.3 Objectives of the Study
- To assess the role of PR in managing transparency in local government administration in Damaturu LGA.
- To identify challenges faced by PR practitioners in promoting transparency.
- To propose strategies for enhancing PR efforts to improve transparency in Damaturu LGA.
1.4 Research Questions
- How does PR contribute to managing transparency in local government administration in Damaturu LGA?
- What challenges hinder the effectiveness of PR in promoting transparency?
- What strategies can enhance PR efforts to improve transparency in Damaturu LGA?
1.5 Research Hypotheses
- PR strategies significantly improve transparency in local government administration in Damaturu LGA.
- Challenges such as limited resources and political interference hinder PR effectiveness.
- Enhanced PR strategies can foster greater transparency in Damaturu LGA.
1.6 Significance of the Study
This study provides insights into the role of PR in promoting local government transparency and offers practical recommendations for policymakers and PR practitioners to improve governance in Damaturu LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in managing transparency within local government administration in Damaturu LGA, Yobe State, exploring challenges, strategies, and outcomes.
1.8 Operational Definition of Terms
- Public Relations (PR): Strategic communication processes aimed at fostering transparency and accountability.
- Transparency: Openness and accountability in governance practices.
- Local Government Administration: The governance structure and operations of local government in Damaturu LGA
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